Saturday, November 28, 2009

Bill Bartmann: Common Mistakes in Marketing and Advertising

Bill Bartmann has valuable advice for business owners about marketing and advertising. There are several mistakes people often make that result in poor consumer response.

How Great I am: If your advertising is all about you and how great you are then consumers will think you’re arrogant. Your job is to show how important their needs are and what you have to offer them. Testimonials on how great you are should come from the consumer, not you.

High-Pressure Sales: High pressure sales tactics is a thing of the past; people are smart; they see right through these techniques. If your ad sounds like an infomercial you lose the consumers’ trust. Consider their needs, your product and your goals when writing ads and producing marketing material.

Long-winded; Boring: Three pages of great art-work and exciting words looks impressive to you, but either bores people or loses them because they’re too busy for all this. Get to the point; get your key message across quickly to avoid losing the reader before they get to your “call to action.”

Some Fairy-tale: It’s simply too good to be true! Change your life in an instant! Get rich quick! Eat what you want and lose weight! Look 20 years younger in 15 minutes! Come on; people don’t really believe this stuff; they know what you’re up to. Know your product; be open and honest. Consumers just want the true value of what they are buying.

Understand your Target: Are you telling your potential customers what they want to hear? Learn what your customers need and what they want to hear from you; show that you understand and you can deliver what you promise.

Make Sense to your Target: Does your target audience understand you? For example, are you “young and hip”, selling a product designed for the older generation? Make sure you are conveying a message that is easily understood by your target audience.

Marketing and advertising are an essential part of a successful, profitable business. Make sure you understand your target audience and that you convey a message that they will understand.

Bill Bartmann offers online business courses so people can develop the necessary basic business management skills to be successful. Bill Bartmann’s Billionaire Business Systems has helped thousands of entrepreneurs reach their goals by showing them how to strengthen their business even during times of economic uncertainty.

Sunday, April 26, 2009

Social Networking Tips from Bill Bartmann

If you want to make sure you are doing everything you can to let people know about your company and what you have to offer, consider looking into social networking. There are a number of social networks out there that can help you get your name and information out to literally millions of people.

Essentially, social networking sites like MySpace, Facebook and Twitter are word of mouth taken to a new level, the technological level. There are millions of people who every day let their friends, family and business acquaintances know what they are doing by using these social networking sites.

While that may sound like it is something that is only useful for what you are doing today, if you know how to use them well, you can also make these sites a place to promote your business, in a friendly manner.

Let's look a little more closely at how to use each of them.

Bill Bartmann's tip #1 relates to the MySpace Social Network. MySpace is a networking site that initially had teenage crowd to a crowd in their 20's. While there are older people on there, this is more the younger people's place to socialize. If you have a product or services that are geared towards a younger age group, you should set up an account and start networking.

When you set up the account, you can make it a personal account, a business account, or both. Then start to find those who may be interested in your products that are in your customer base. There are a number of groups you can join that may have customers in your target market. Try doing searches for your type of customers using keywords. For example, if you sell something that may be useful to college students and are a bricks and mortar business based in Orlando you may want to do a search for 'college student Orlando' and then befriend as many of the people who pop up as you can.

You can then post updates and special thoughts and sales that relate to that market and see it immediately go to all the people in your network.

Bill Bartmann's tip #2 relates to Facebook. Facebook is a social networking site that is geared towards a 25-40 year old crowd. That does not mean other age groups are not using it, as they certainly are, but it was initially created towards the 25-40 crowd. This is a slightly more sophisticated crowd, but still a crowd that likes to be in the midst of what is going on in the world.

Create an account and then start looking for groups that may reflect your customer base. Make friends with the people in these groups and make sure to post periodic updates of what is going on in your world, and things that may interest others.


Twitter is a short, sweet and to the point type of place to converse. Here you build an account and are given 140 characters to post information about what you are up to or what is going on. This is not a lot of words, but if you use them carefully they can be very beneficial.

Important Note

Don't be too pushy in your advertising. You should try to make sure your messages come across more as 'information' and friendly conversation to share with your network than ads.
Bill Bartmann is a self-made billionaire who has created the Billionaire Business System, a series of books and seminars that teach you what you need to know running a business. Bill Bartmann has provided real business guidance to thousands of entrepreneurs to help them succeed in business, even during tough economic times.

Tuesday, March 17, 2009

Business Development Myths Explained by Bill Bartmann

There are many elements involved in starting and growing a successful business. There is a process that entrepreneurs must go through in order to meet their goals in business. When considering going into business for your self, understand the facts and the myths. For example:

You get to be your own Boss – In a way, you do, but in a way, you don’t. If you are thinking of going into business for yourself just to replace your “jerk” of a boss, think again.

Consider your employees, your customers, your lenders and bankers and your vendors and suppliers. All these people will, in a sense, become your boss. All of them will tell you what you should do, why you should do it and what will happen if you don’t do it. Make your employees happy or they’ll be less productive or quit; make your customers happy or they will buy from someone else; make your loan payments or you will be sued; pay your vendors and suppliers or they will not extend you credit.

There are a lot of people you will have to develop and maintain a good relationship with; there will always be rules to follow.

You get Independence and Freedom – You are able to do whatever you want to whenever you want to. This couldn’t be more untrue! You will become very dependent on the success of your business. You may eventually gain some independence and freedom, but at first, be ready for a lot of work. With a 9 – 5 jobs, weekdays, your free time is after 5pm and on weekends. You may find yourself working very long days, including weekends, while you are establishing your business.

Going into business for itself has its advantages and disadvantages; its risks and rewards. You do get to control your own destiny when you operate your own business. Also, going into business for yourself is the only predictable way to get rich. Not everyone is born rich, marries rich, hits the lottery or inherits rich and none of these paths to riches is predictable.

There are certain elements to consider when you are thinking about giving up the job and running your own business.

Are you Right for Business?
Is Business Right for You?
Are your Persistent?
Are you Confident in Yourself?
What will you do?
What type of Business – retail, food, home-based, etc…?
Will you Buy a Business? Buy a franchise?
Will you Start a Business from Scratch?
How is the Market Demand for your Product or Service?

The research and preparation involved in going into business for your self is very time consuming. Educating yourself in business essentials is crucial to your success. Operating your own business is full-time work. You must be ready to make a commitment and to make plenty of sacrifices before you experience the reward that you want and deserve.

Bill Bartmann is a self-made billionaire who has started 7 businesses in 7 different industries. He created the Billionaire Business System, a series of books and seminars that teach you what you need to know about succeeding in any area of business. Visit Bill Bartmann’s website for real business guidance to succeed even in tough economic times.

Tuesday, February 3, 2009

Billionaire Bill Bartmann Builds Self-Esteem and Self-Confidence

Billionaire, Bill Bartmann, has discovered that self esteem is crucial to your success and your life. It is very important because it affects how you think, act and relate to other people.
Billionaire, Bill Bartmann, has discovered that self esteem is crucial to your success and your life. It is very important because it affects how you think, act and relate to other people. Low self esteem means negative thoughts and poor self-confidence which affects your potential to be successful. Your self esteem has a direct bearing on your happiness and well being.

Why is Self-Esteem Important?

• Self esteem affects your confidence and your self image
• Self esteem affects your outlook on life
• Self esteem affects your behavior, your thinking and your happiness
• Self esteem affects your ability to succeed in your career

You must value yourself in order to be valuable to others. Your self esteem can be the difference between success and failure. Your potential to achieve your goals and what you value the most is directly related to your self esteem. You are much more likely to fail if you have a low self esteem.

Bill Bartmann has experienced ups and downs, but not failure. Though he has built two different multi-million dollar businesses that went bankrupt, he did not fail. He learned from his experience and he bounced back. Everyone has ups and downs, or they would not be human; how you react to and deal with the ups and downs is directly related to your self-esteem.

Bill Bartmann believes in the importance of positive thinking to increase one’s self-esteem to benefit in all areas of life; work and play. Positive thinking and self-confidence are the keys to maintaining a high self-esteem.

Self-Esteem and Self-Confidence

Self esteem and self confidence go together; they are both vital to happiness and success. Lack of self confidence hinders your ability to face life’s challenges and cope with life’s difficulties.

Self confidence comes from within yourself, from others and from your accomplishments. If you are lacking in self confidence it could be that you are overly critical of yourself. Do you expect to fail? Do you think you are not good enough? Do you believe others when they make negative comments about you? It could be that they lack self confidence; therefore, they feel better when they put you down. Do not accept negative comments from others; prove them wrong.

Building Self-Confidence

Bill Bartmann has had his moments of feeling down and out; everyone does at some point in their life. It’s part of what makes us human. The important thing is to recognize what is happening and respond to it in a positive way. When you find yourself being negative, ask yourself if it really is true. Are you really stupid? Is it true that you are hopeless and that you cannot succeed?

The key to building self-confidence is to end the negative thinking. Question the negative thoughts you may be having and you will see that they are distorted. Think of what you have achieved and what you can do to continue moving forward. If things are really bad, you might need to step away and focus on something else, and then come back to address the problem later. Read an inspirational book or try watching a comedy. Like the feature in Reader’s Digest, “Laughter is the Best Medicine.”

Here are some tips from Bill Bartmann for building self confidence:

• Surround yourself with others who are self-confident
• Model their attitude; what makes them appear confident?
• Focus on your strengths rather than your weaknesses; your achievements rather than your failures
• Act confident to feel confident
• Set small, reachable goals; when you achieve them, set new ones
• Reward yourself each time you reach one of your goals
• Remember to relax and take time for recreation
• Take care of yourself, physically; eat right and exercise. Caring for the body helps care for the brain.

Negative thinking is the biggest obstacle to high self-esteem and self confidence. Avoid contact with people who are always down on themselves. Do not expect too much; set small goals rather than overwhelming yourself with unrealistic goals. It’s OK to have a large, long-term goal, but setting and meeting smaller goals gives you a sense of pride and accomplishment as you get closer to reaching your ultimate goal. It also leaves room for changing direction when necessary rather than feeling you have failed if you do not reach the goal you have set.

Bill Bartmann is a self-made billionaire who went from homeless at the age of 14 to becoming a billionaire, going bankrupt, then bouncing back to do it again! Bill has had his self-doubts and even bouts of depression; he wouldn’t be human otherwise. However, when self-esteem is strong and you’re clear about your values, then you can bounce back from the lows; each time, you bounce back just a little bit higher. Learn more at

Bill Bartmann is known as the billionaire nobody knows. His story began when he left home at the age of 14 and joined a street gang.

Bill Bartmann is known as the billionaire nobody knows. His story began when he left home at the age of 14 and joined a street gang. Being the smallest member, weighing 98 pounds did not stop him from picking fights with the big guys. Bill Bartmann still possesses great strength and determination today; a trait that has stuck with him throughout his many business ventures.

Bill Bartmann learned at a very young age that self-esteem plays a large role in your life and is a major key to success. Your self-image drives everything that you do; your self-image is linked to your self-esteem and self-confidence. According to Bill Bartmann, when you improve your self-esteem then improvements in your life will naturally follow.

What is Self-Esteem?

Esteem is to value highly, to have great regard for, to have a favorable opinion of, etc… To have high self-esteem is to have high regard for you, to like yourself, to have a favorable opinion of yourself. People with low self-esteem do not see themselves as being valuable; they do not feel in charge of their lives. They often feel left out, like outsiders, unimportant, as if they don’t matter.

Low Self-Esteem

There are two types of personalities shared by people with low self esteem. One is the type that always seems to be very negative, the under achiever, the one who says “I can’t.” The other is the one who seem to be a very confident, take charge type of person; they are often in positions of leadership, they are very opinionated and controlling. This type of person possesses several negative traits when things go wrong; they are very demanding and self-centered; they want to blame someone, eat them alive. Though they may appear to be very independent and self-sufficient, they really cannot take criticism or listen to instructions. Though they may be in a leadership position, they really are not true leaders. This type of person with low self-esteem will often deny that anything is wrong because they are in charge. They are actually hiding behind this attitude as their protection; when one is truly in charge of their life, they do not possess all the anger and irritation nor do they have the desire to control others.

High Self-Esteem

One who has a high self-esteem will take full responsibility for their own life, letting others make their own decisions and letting others be responsible for their own actions.

Those with high-self esteem are in charge of their own lives; they are not afraid to ask themselves what they could be doing wrong or what they could do to improve a situation. They take responsibility for what happens rather than try to blame someone else. When things go wrong, rather than say “I just don’t have enough money, I need a better job or if he did this or she didn’t do that, etc…” they brainstorm the situation, be creative, they ask themselves what they can do to change the situation. Those with true self-esteem value themselves; they say “I can do this, I can improve the situation, and I can make my life what I want it to be.”

Develop High Self-Esteem

Get in touch with your true self; be aware of who irritates you and who you can identify with. Be aware of the times when you are frustrated, depressed, discouraged, or out of control. Also be aware of the times when you are feeling confident, independent, and self-sufficient. You want to meet somewhere in the middle; be responsible for your life and your actions while allowing others in. Be self-sufficient; yet not opinionated and critical. Be open to the ideas of others but take responsibility for the choices you make.

Bill Bartmann has had his share of self-doubt and even times of depression; he wouldn’t be human otherwise. According to Bill Bartmann, when your self-esteem is strong and when you are clear about your core values, the things you stand for and what you are willing to compromise on, then you bounce back from the lows in life.

Bill Bartmann has had his share of ups and downs; and each time, he has bounced back just a little bit higher.

Widely-acclaimed as America’s quintessential “rags to riches” billionaire, Bill Bartmann’s personal ethics and innovative thinking propelled him through a devastating series of personal and financial setbacks. His dynamic presentation will build your confidence and inspire you to overcome the obstacles in your path to achievement. Learn more at

Business for Sale: Bill Bartmann’s Business Choices

How does one go about choosing a business to purchase or planning a business start-up? Choosing the right business is critical to one’s success. Studies have shown that nearly 1/3 of small business fail within their first 2 years and many fail within 6 years. Therefore, it might make sense to look for a business that has been operating successfully for at least 6 years. There are many things to consider when researching a business to purchase.

Money of course!: How much money will I make with this business? The very thing many entrepreneurs are looking for when they purchase a business is their return on investment (ROI). They want to know what to expect in profit.

Investment: OK! Now, how much money do I have to invest up front? If you are limited in resources, you might need to start small and build the business slowly. Or, maybe you are able to dive in and launch your business in style, with the latest in technology, equipment, furnishings and plenty of products in stock.

A Good Market or a Unique Niche: Another very important thing to consider is the product or service. Is it a fun novelty now, soon to lose popularity? If the business is successful because of a unique niche, how long will there be a demand for your product? Will it be easy to phase in an alternate product or service?

Consistent Growth: You might be looking for a business that has been around for a while and shown consistent growth over the years. Rapid business growth means there is a market demand for the product. Different products and services have experienced different rates of growth during different generations of time.

Risk of Failure: Certain industries have a greater risk of failure than others. Is there too much competition in the area? Is there a demand for your product? Or, has something better been introduced to the market? Are there issues about the business that you didn’t find out before the purchase? Do they have a bad reputation with vendors, customers or both?

Obligation: How much of your time is the business going to take? Do you need employees? Will you be able to manage the business so you can have some time off, or will the business end up managing you? You will want to choose a business that fits your lifestyle.

Choosing a business takes time and research. There are a lot of things to consider including the profit compared to the financial investment; the rewards compared to the challenges, and the amount of potential risk compared to the potential return.

Bill Bartmann is a self-made billionaire who has created the Billionaire Business System, a series of books and seminars that teach you what you need to know about succeeding in any area of business. Visit Bill Bartmann’s website for real business guidance to succeed even in tough economic times.

Tuesday, January 20, 2009

Bill Bartmann Story: How Self-Esteem Plays a Role in Becoming a Billionaire

Bill Bartmann Story

While his fortunes may have taken a dip one senses that he will bounce back for he has been down this road before. You see he has been a pauper, three times a millionaire, twice bankrupt as well as being a billionaire.

However, he would not have been able to build any of his fortunes in the first place if it had not been for one thing. This is the secret to his success and it is something that anyone striving for success needs.

To put things into perspective though, we need to go back in time to his upbringing. Bill Bartmann was one of eight children. His parents were uneducated and so could not command well-paying jobs. He describes having to move frequently and even, on occasion, being turned out of dwellings because they were deemed not fit for human habitation.

He has been homeless and was once part of a travelling carnival. He dropped out of high school, was a teenage alcoholic and a member of a teenage gang called known as the "Manor Boys".He was also the smallest member weighing in at just 98lbs. This didn't stop him from picking fights with the 'big' boys. In some ways it's a trait that has stuck with him - not so much picking fights - but there's audaciousness to many of his business ventures.

He truly understands the concept of risk and reward. A big risk can result in a huge pay-off, but if it backfires it can leave a large dent in your pocket and bank balance. Clearly, Bill Bartmann has experienced both extremes.

It just shows that it's not your circumstances that make an individual wealthy. It's your mindset. He could lose everything today and tomorrow he would simply start to rebuild his wealth.

In an interview for Virtual Seminar Week, Alex Mandossian asked Bill Bartmann what was, in his view, the key to success. Bartmann replied that he could sum up the key to success to just one thing, something which he had identified at a young age.

"All the successful people I knew in life had high self-esteem and all the losers had low self-esteem."

There you have it. It sounds very simple and you may have even been disappointed at the response but it is also very profound.

You see, our self-image drives everything that we do and our self-image is inexorably linked to our self-esteem and self-confidence. Improve your self-esteem and improvements in your life will naturally follow.

Having high self-esteem is indeed the key to success.

When Bill Bartmann was growing up his self-esteem was low. He gives credit to his childhood sweetheart, Kathy, for opening his eyes to this fact. It is as Barbara D'Angelis says,

"Until you're aware of what you're doing you have no choice but to continue doing it."

Kathy once threatened to leave him. She had had enough but of what? You see, at the time Bartmann had no clue as to why she was so upset with him. So she spelled it out for him.

"I love you but I can't stand being around you when you keep putting yourself down.

"It was a defining moment in his life. He said he would change. It wasn't easy but he persevered.

He took the GED (General Educational Development) exam and put himself through college and law school.Kathy eventually became his wife and they've been married now for over 30 years.Sure, Bill Bartmann has had his self-doubts, even bouts of depression - he wouldn't be human otherwise. However, when your self esteem is strong and when you are clear about your core values - the things you stand for and what you are unwilling to compromise on - then you bounce back from these lows.And each time, you bounce back just a little bit higher.