If you want to make sure you are doing everything you can to let people know about your company and what you have to offer, consider looking into social networking. There are a number of social networks out there that can help you get your name and information out to literally millions of people.
Essentially, social networking sites like MySpace, Facebook and Twitter are word of mouth taken to a new level, the technological level. There are millions of people who every day let their friends, family and business acquaintances know what they are doing by using these social networking sites.
While that may sound like it is something that is only useful for what you are doing today, if you know how to use them well, you can also make these sites a place to promote your business, in a friendly manner.
Let's look a little more closely at how to use each of them.
MySpace.com
Bill Bartmann's tip #1 relates to the MySpace Social Network. MySpace is a networking site that initially had teenage crowd to a crowd in their 20's. While there are older people on there, this is more the younger people's place to socialize. If you have a product or services that are geared towards a younger age group, you should set up an account and start networking.
When you set up the account, you can make it a personal account, a business account, or both. Then start to find those who may be interested in your products that are in your customer base. There are a number of groups you can join that may have customers in your target market. Try doing searches for your type of customers using keywords. For example, if you sell something that may be useful to college students and are a bricks and mortar business based in Orlando you may want to do a search for 'college student Orlando' and then befriend as many of the people who pop up as you can.
You can then post updates and special thoughts and sales that relate to that market and see it immediately go to all the people in your network.
Facebook.com
Bill Bartmann's tip #2 relates to Facebook. Facebook is a social networking site that is geared towards a 25-40 year old crowd. That does not mean other age groups are not using it, as they certainly are, but it was initially created towards the 25-40 crowd. This is a slightly more sophisticated crowd, but still a crowd that likes to be in the midst of what is going on in the world.
Create an account and then start looking for groups that may reflect your customer base. Make friends with the people in these groups and make sure to post periodic updates of what is going on in your world, and things that may interest others.
Twitter
Twitter is a short, sweet and to the point type of place to converse. Here you build an account and are given 140 characters to post information about what you are up to or what is going on. This is not a lot of words, but if you use them carefully they can be very beneficial.
Important Note
Don't be too pushy in your advertising. You should try to make sure your messages come across more as 'information' and friendly conversation to share with your network than ads.
Bill Bartmann is a self-made billionaire who has created the Billionaire Business System, a series of books and seminars that teach you what you need to know running a business. Bill Bartmann has provided real business guidance to thousands of entrepreneurs to help them succeed in business, even during tough economic times.
Sunday, April 26, 2009
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